HfG Schwäbisch Gmünd, Communication Strategies, Fall 2008. Instructor: Prof. Ulrich Schendzielorz

As our target for developing a communication strategy we chose a primary school (montessori) nearby. We first analyzed the situation of the school. The schools learning methods are some kind of special because it is a montessori school. One problem is that the school has to close if they don’t get more students. In our project we had an analysis phase and did research on the issue to get familiar with it. We identified the most important problems of the schooland after that created a strategy. So we made some decisions on goals and positioning of the school and pointed out the main idea of the strategy. Then we created a fact sheet with all information needed for the actual strategy.

There were different outcomes of the project. A moodboard, a Corporate Identity with typo, logo, colors and office equipments etc. as well as the development of different communicative actions like press releases, posters for the school, flyer etc.

Project in collaboration with another student, Sonja.